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Established in 2009, Fly Publicity LLC is an Atlanta-based public relations firm that crowns itself as a generation-friendly liaison to the entertainment community and the new digital age.
Soaring beyond the sky’s limits, Fly Publicity is a full-service public relations firm specializing in personalized publicity, marketing and consulting serving clients nationally in Atlanta, Los Angeles, New York, Philadelphia and Miami. Among larger firms, we specialize in creating a more intimate relationship to effectively and efficiently manifest client’s expectations with an added touch of style and innovation. Supportive by nature with an ambitious work ethic, we provide a secure measure of positive exposure with urgency and purpose.
Speaking the cultural language of a new age, Fly Publicity has contributed in solidifying success of past projects for well-known multi-platinum recording artists Kelly Rowland, Keri Hilson. T.I., and Travis Porter.
Aiming high, Fly Publicity guarantees a spot among the stars.
With a passionate love for music and a personality naturally fit for a publicist, King progressed through his undergraduate degree landing more than nine media and entertainment-based internships, which lead him to the progressing publicist he is today with a Bachelors of Science in Journalism from Florida A&M University.
After graduation, King embarked on several freelance and contracted communication positions with media, marketing and public relations firms that prepared him to follow his entrepreneurial spirit and launch Fly Publicity. Having mastered how to write objectively and accurately, utilize social media for viral and guerilla marketing, pay attention to detail, publicize and communicate efficiently, edit, research, and meet strenuous deadlines, he assures his clientele an invaluable experience to the top.
While pursuing a Master’s of Science Management, he confirms his company’s vision by supplying his clientele with charismatic leadership through creative pitches, informative coverage, story research, strong media relations support with concise, efficient and savy writing. All with a well-rounded personality allowing him to naturally adapt to various surroundings in order to land major media placement and sponsorship deals.
*Heineken’s Top 30 Under 30 Influential People
“Publicity is an essential piece of the puzzle that connects our world together and I take pride in being a part of the craft.”
– Joshua King, Founder/CEO
Public Relations is the management of information between an organization and its public. PR account executives gain exposure for an organization or individual with their intended audiences through news items without advertising. A PR account executive works within a wider team and aims to influence public opinion or behavior on behalf of organizations. By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR account executive works to proactively promote the profile of their clients. They liaise on a daily basis with the client to update and report on the success of the publicity. This is what we do!
Typical Work Activities (Bulleted)
· Daily or as needed communication between clients and the media, often via telephone & email
· Relationship building and networking with colleagues, clients and the media
· Monitoring media, including newspapers, magazines, broadcasts & blogs for client opportunities
· Working as part of an account team to develop client proposals and implement the PR activity
· Preparing regular client reports and attending client meetings
· Researching, writing and distributing press releases to targeted media
· Promoting news stories and features to the media, known as ‘selling in’
· Collating, analyzing and evaluating media coverage
· Event management, including press conferences and promotional events
· Attending and promoting client events to the media
· Assisting with the production of client publications, such as in-house magazines
· Commissioning market research
· Coordinating studio or location photography
· Undertaking research for new business proposals and presenting to potential new clients
· Placing and devising color separations, competitions and advertises for clients
· Managing the PR aspect of a possible crisis situation
Through our long-standing, positive relationships with key editors in print, online and electronic media, we are able to strategically place our clients in the forefront of trends in all areas of popular culture. Fly Publicity provides customized, detailed press plans with unique pitch angles to target media outlets, ranging from national to niche publications. We capitalize on all angles of a client’s product or service in order to garner press within multiple sections, including features, profiles, shopping guides and celebrity mentions. At Fly Publicity, our close-knit relationships with the media allow us to keep our clients relevant and active at all times by using communication and connection. We keep our clients interested and interesting by showcasing their individuality through feature articles, profiles, bios, press releases, media advisories, photos, video and web content. Our materials are filled with more than buzz words, they are rich with the client’s visions, goals and passion. Fly Publicity specializes in delivering premium event planning to all clients. Fly Publicity performs all aspects of the event planning and execution, including luxury gift bags, celebrity red carpet wrangling and press coverage.
Sponsorships & Endorsements
Fly Publicity has the ability to fuse corporate and creative interests in order to pursue sponsorship and endorsement opportunities for our clients’ brands. For both brands and talent, we initiate mutually beneficial relationships that function as a natural extension of the client and corporate brand. Fly Publicitty works to bridge these meaningful connections among brands, charities and special events to effect endorsements, promotional ventures, licensing deals and other marketing initiatives.
Detailed Services (Listed)
Biography Construction | Blog Distribution | Bookings | Brainstorming Sessions | Media Training| Crisis Management |Event Publicity | Editor Events | Guerilla Marketing | Image Consultation | In-store Events | Media Relations | Movie Screenings + Premieres | New Media | Outreach |Press Conferences |
Press Kit Packaging | Press Tours |National Syndicated Radio Stations |Press Release | Publicity |
Record Release Parties | Relationship Building | Red Carpet Escorting | Research/ Resumes|
Special Appearances | Sponsorship Tie-Ins | Strategic Partnerships | Web site Copy |Agenda Preparation Album Releases | Design Team | Grand Openings |Guest List Management |Listening Parties | Proposals |Product Launches |Product Releases |Unveilings |Web Design Logo Design | Business Cards