Publicity Description

Public Relations is the management of information between an organization and its public. PR account executives gain exposure for an organization or individual with their intended audiences through news items without advertising. A PR account executive works within a wider team and aims to influence public opinion or behavior on behalf of organizations. By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR account executive works to proactively promote the profile of their clients. They liaise on a daily basis with the client to update and report on the success of the publicity. This is what we do!

Typical Work Activities (Bulleted)

·       Daily or as needed communication between clients and the media, often via telephone & email

·       Relationship building and networking with colleagues, clients and the media

·       Monitoring media, including newspapers, magazines, broadcasts & blogs for client opportunities

·       Working as part of an account team to develop client proposals and implement the PR activity

·       Preparing regular client reports and attending client meetings

·       Researching, writing and distributing press releases to targeted media

·       Promoting news stories and features to the media, known as ‘selling in’

·       Collating, analyzing and evaluating media coverage

·       Event management, including press conferences and promotional events

·       Attending and promoting client events to the media

·       Assisting with the production of client publications, such as in-house magazines

·       Commissioning market research

·       Coordinating studio or location photography

·       Undertaking research for new business proposals and presenting to potential new clients

·       Placing and devising color separations, competitions and advertises for clients

·       Managing the PR aspect of a possible crisis situation

Services:

Through our long-standing, positive relationships with key editors in print, online and electronic media, we are able to strategically place our clients in the forefront of trends in all areas of popular culture. Fly Publicity provides customized, detailed press plans with unique pitch angles to target media outlets, ranging from national to niche publications. We capitalize on all angles of a client’s product or service in order to garner press within multiple sections, including features, profiles, shopping guides and celebrity mentions. At Fly Publicity, our close-knit relationships with the media allow us to keep our clients relevant and active at all times by using communication and connection. We keep our clients interested and interesting by showcasing their individuality through feature articles, profiles, bios, press releases, media advisories, photos, video and web content. Our materials are filled with more than buzz words, they are rich with the client’s visions, goals and passion. Fly Publicity specializes in delivering premium event planning to all clients. Fly Publicity performs all aspects of the event planning and execution, including luxury gift bags, celebrity red carpet wrangling and press coverage.

Sponsorships & Endorsements

Fly Publicity has the ability to fuse corporate and creative interests in order to pursue sponsorship and endorsement opportunities for our clients’ brands. For both brands and talent, we initiate mutually beneficial relationships that function as a natural extension of the client and corporate brand. Fly Publicitty works to bridge these meaningful connections among brands, charities and special events to effect endorsements, promotional ventures, licensing deals and other marketing initiatives.

Detailed Services (Listed)

Biography Construction | Blog Distribution | Bookings | Brainstorming Sessions | Media Training| Crisis Management |Event Publicity | Editor Events | Guerilla Marketing | Image Consultation | In-store Events | Media Relations | Movie Screenings + Premieres | New Media | Outreach |Press Conferences |

Press Kit Packaging | Press Tours |National Syndicated Radio Stations |Press Release | Publicity |

Record Release Parties | Relationship Building | Red Carpet Escorting | Research/ Resumes|

Special Appearances | Sponsorship Tie-Ins | Strategic Partnerships | Web site Copy |Agenda Preparation Album Releases | Design Team | Grand Openings |Guest List Management |Listening Parties | Proposals |Product Launches |Product Releases |Unveilings |Web Design Logo Design | Business Cards